Advertising Certificate Courses

The phrase "career in advertising" is enough to stir the interest of many students and professionals alike. It is not really surprising since this field is a mix of power and perks. If you can deliver the right punch, no product is too insignificant and no company deserves to fold up. Advertising is used extensively by businesses and organisations, making it a multibillion dollar industry today and creating more projects and jobs that pay well. The advent of online advertising made it a more coveted industry than it already is. It widened the territories of advertising but gave you one more thing to think about when considering an advertising career.

Basics of Advertising

Setting foot in advertising would be difficult without determining first which department you're actually headed to. Media planning, client servicing, creative and production teams comprise almost every advertising agency but each team has different sets of task and demands differently from its human resources. It's not common to hear about media buyers becoming copywriters and vice versa. Hence, you need to be specific about the position you are eyeing for as it will guide you when signing up for courses, apprenticeship programs and training opportunities.

Advertising professionals usually come from a range of educational backgrounds. Art directors studied fine arts, copywriters took creative writing and account managers were from business schools: there's nothing wrong or new about this but thankfully, advertising certificate courses can easily tie them up with current practices in the advertising industry. Those without degrees can take advantage of more comprehensive advertising diploma courses and advanced diploma courses. Short online advertising courses can help an applicant land an entry-level job in an advertising agency or department. From there, it is easier to beef up portfolio and work your way up.

To be part of the advertising world, and regardless of the position one is applying for, a candidate must be very creative and possess good communication skills. Out-of-the-box thinking is not just for people in the creative team and impressive communication isn't only expected from media planners and account managers. At one point or another, these teams have to merge powers to get the nod of clients. Aside from skills, attitude and good judgement matter in this business. Exercise tact and always strive to keep good professional relationships. Lastly, advertising professionals must be prepared for stress, frequent travels and long work hours. Aside from a sound mind, a sound body is required for almost all advertising jobs.

About the International Career Institute:

Belonging to a group of colleges established in 1978, the International Career Institute is an independent, private college committed to providing and developing career training programs in consultation with industry and employers. ICI serves thousands of students in 77 countries across 50+ subject areas. While most students are from Australia, New Zealand, the United Kingdom, Ireland and the United States, ICI's students are spread out right across the world. ICI has long been recognized for its uniquely relevant and practical curriculum as well as its job search support services for graduates. All ICI courses are delivered via distance learning requiring no in class attendance.