Coldplay - Paradise : Official Music Video

"Paradise" is the latest single off Coldplay highly anticipated follow up to Viva La Vida, Mylo Xyloto. It's an interesting change of pace for the band, whose first single "Every Tear Drop Is A Waterfall" was a depature from the norm in itself.

Coldplay have had some cracking video clips over the last few years ("Strawberry Swing" comes to mind as a true classic) however, the clip for "Paradise" seems almost like it belongs to some average Aussie rock band with little to no budget.

The first video was directed by Hype Williams (who previously directed the first version of the "Viva la Vida" music video) but it was scrapped and the band decided to record a second version directed by long-time collaborator Mat Whitecross. 

In the video, a man dressed as an elephant (played by Chris Martin) escapes from a zoo in London and attempts to hitch-hike his way to another country (doing so finally by stowing away inside a suitcase). An aerial shot reveals that his initial destination was Cape Town, South Africa.

He then earns enough money by busking on the street for a unicycle, and after a seemingly hopeless wonder comes across three other elephants (the rest of Coldplay) playing the song in the desert. The video shifts to the band playing a live show at the FNB Stadium in Johannesburg before returning to the desert where they run towards the camera. The music video was shot on location in London, Cape Town, the Klein Karoo in the Western Cape and Johannesburg.

That still doesn't make up for how truly terrible it is as a clip.