Featured Link Advertising

What is a Web Wombat Featured Link?

A Web Wombat Featured Link is an easy and inexpensive way to purchase highly-targeted advertising. Featured Links are shown at the top of the search results page and are based on the keywords and phrases you select. The keywords and phrases you select should be targeted to the products or services you are advertising. Your keywords are matched against the search terms that Web Wombat users enter for a search. When a Web Wombat user enters the exact keywords or phrases that you have select for your campaign, your Featured Link is displayed.

What are the special characteristics of a Featured Link?

Featured links allow you to have complete control over the content of your message. You select the Title for the search result. You define the Description. You decide the click-through Page.

This is an example of a Featured Link based on the phrase “search engine”

What are the guidelines for my Featured Link content?

Featured Link content is composed entirely of text. It would be expected an advertiser would maximise the impact of a result by choosing the content to highlight the features of the service or products and to encourage users of Web Wombat to click on their link and visit their site.

Sites containing adult themes are generally acceptable as long as they meet our criteria that the keywords or phrases they choose are specific to their services or products and that the content in their Title and Description not be explicit.

All content will be vetted before being made available online.

Title: the title should be comprised of no more that 128 characters (includes spaces and punctuation).

Description: the description should be comprised of no more that 225 characters (includes spaces and punctuation).

Click-thru Page: the click-thru page is defined by the URL you provide. The URL should direct Web Wombat users to a specific page on your website.

How much will my Featured Link cost?

The minimum spend is $AUD 36.00. The amount you are charged for each Featured Link is dependent on two related factors: (1) the number keywords or phrases you choose (to a maximum of four); and (2) the number of clicks your URL receives.

The $AUD36.00 provides you with four set packages to choose from:

Based on the structure of $AUD6.00 per word/phrase per 30 days and $AUD 0.20 per click the higher the level of clicks achieved the shorter the period of the campaign and conversely the lower the level of clicks the longer of the campaign. So if you choose one word or phrase then your campaign could run until a maximum of 180 click-throughs have been recorded OR 180 days have expired, whichever occurs the earliest. Note: you will be charged at $AUD 0.20 per from the first click but with a minimum of $AUD6.00 per word per 30 day period.

Click here for some examples of how this works.

For an additional $AUD20.00 you can have password protected access to a basic report to monitor the performance of your campaign daily.

How long does it take for my Featured Link to be activated?

Your Featured Link will be activated within 48 hours of registration assuming the content complies with our requirements, the keywords and/or phrases are available and payment is able to be processed.

Do I have exclusive use of the words and phrases?

No. At this stage, in the first instance, the first two advertisers who request the same words or phrases will get them for the duration of their first campaign.

If more than two advertisers request the same word(s) or phrase(s) then the word(s) or phrase(s) will be made available to the two highest bidders.

Can I cancel my campaign?

Campaigns cannot be cancelled once commenced. We have kept the price low to make this service as attractive as possible for potential advertisers.

Can I change the details of my campaign?

Yes. One change is allowed to the content of your Featured Link. If you wish make a change to your content please notify the change by clicking here.

Glossary

Keyword - When you select a keyword the search must contain the exact keyword you have selected. If a search is conducted and a phrase is used which contains your keyword, then your Featured Link will not appear. Please take extra care with the spelling of your keywords. The words will be taken exactly as spelt.

For example, if you select the keyword "house", a search for "two bedroom house" is not a match. However, a search for "house" will show your Featured Link.

Phrase - When you select a phrase the search must contain the exact phrase you have selected, in the exact order you specify. There must be no other words in the search. Please take extra care with the spelling of the words in your phrases. The words will be taken exactly as spelt.

For example, if you select the phrase "antique teapots", a query for "antique teapots" is a match. However, a search for "antique miniature teapots" will not match.

Search Results page - This is the first page you see after doing a search of Web Wombat. It is the page that displays the list of results for a search. So, when someone does a search using your keywords or phrases, the results page displays your Featured Link at the top of the page.

Example 1

Big Tree Nursery has selected Package One. Under Package One the campaign can either receive a maximum of 180 clicks OR a maximum of 180 days, whichever occurs first.

The keyword chosen by Big Tree Nursery proves to be very popular. In 30 days they have recorded 150 clicks. If the rate of click-thrus continue then the campaign will conclude in 6 days. Meaning the campaign will run for a maximum of approximately 36 days.

Example 2

The Healthy Donut has selected Package Three. Under Package Three the campaign can either receive a maximum of 180 clicks OR a maximum of 60 days, whichever occurs first.

The keywords chosen by The Healthy Donut do not prove to be very popular. In 30 days they have recorded 65 clicks. If the rate of click-thrus continue then the campaign will not achieve the maximum number of click-thrus in the 60 days. This means the campaign will most likely run for the maximum days allowable.