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IS EB DOOMED TO FOLLOW BLOCKBUSTER INTO OBLIVION?



Let's do away with any kind of high falutin intro and cut straight to the chase - all of us who are capable of dressing ourselves are aware that digital distribution is a reality that is rapidly approaching.

Stores that specialise in software sales are staring down the barrel of a redundancy gun. Somewhat obvious, I know - albeit I have recently been wondering what these companies plan to do once there is little to no place for them anymore.

Our fond memories of outlets such as Sanity and Blockbuster Video are quickly becoming only memories nowadays - as the digital space for music/movies has evolved, these outlets have discovered that there is little place for them anymore.


EB Games : Is There A Sale On?
 

From Sanity's shift in focus from music to DVD sales to Blockbuster's innovative strategy of closing most of their stores, these are just two companies who are desperately trying to paddle against the current with little sucess. With this in mind, what lays ahead for our pastime's most prominent retailer?

Whilst it may be true that EB and the like still have time on their side for now, within a few years they will likely be facing a similar fate. True, given that EB makes the bulk of its income from second hand sales, there will still be some wiggle room even after digital distribution drops the "digital" part from its title (and simply becomes "distribution" at some point) - but eventually it seems as though retailers will have little relevance in the not too distant future.

As a rather profitable company, EB (and its parent company Gamestop) currently enjoys a healthy business, but surely their higher ups must have given some thought to his issue.

However, the question I find myself struggling with is one of what can they actually do at that point to generate an income? Developers and publishers will have little use for retailers, given they can simply release games directly themselves whilst doing away with manufacturing, shipping and retailer share costs. Given that their entire business model is predicated on the sale of a product, how does such an organisation adapt when a physical product is no longer necessary?


Blockbuster : Is This The Future?
 

This is where you guys come in - I myself have read nothing about the future business strategies of these companies, and am looking for answers.

Unless EB has a massive ace up their sleeve, I can't help but wonder if we will soon be seeing former employees outside their old stores (since converted into a "risque" clothing store for tweens) holding signs saying "will strip for food" - and asking passers by if they would like the scratch protection warranty on any services rendered (old habits are hard to break, eh?).


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