Coco Chanel
By Sara Templeton
Not
just a designer, not just big name, Coco Chanel was an icon
in the fashion industry - she was passionate about clothing
design and a trendsetter whose influence can still be seen
today.
The French fashion guru is charged with opening up the world
of haute couture - high fashion. But more than any of these
accomplishments, Coco Chanel was a true leader, one who other
women could look up to in times of inequality.
She was a role model for an industrially expanding world.
It was Chanel who saw past the corset and replaced it with
comfortable, sexier clothing. She showed that women could
wear pants and who can forget her famous parfum, Chanel
No. 5?
Born in 1883 as Gabrielle Bonheur Chanel and raised in a
French orphanage, the well-known designer was not in fact
part of the aristocracy, as many have said in the past.
In 1912 she was helped out by a wealthy aristocrat, Arthur
Capel. He injected funds into her first shopfront, which opened
in 1913 - a milliners (hat shop).
It wasn't until the 1920s that she really got the ball rolling,
however. It was during a time of strife - the Great Depression
- that Chanel opened her now historically famous shop at 31
rue Cambon (31 Cambon Road). A few years later, around the
mid 1920s, Chanel's designs grew in popularity and the word
was getting around to those who could afford it.
Next came another two boutiques - one in Paris, the other
in Biarritz, both combining to employ some 300 staff - not
bad going for the late 1920s!
It was during this stage of her life that Coco Chanel came
up with the timeless No. 5 perfume. By the early 1930s, Chanel's
reputation had grown enormously and in 1931 she was paid one
million dollars by Samuel Goldwin to dress the stars of many
of his movies: Kathrine Hepburn, Grace Kelly, Elizabeth Taylor
et al. However, this didn't work out as planned as many of
the movie stars refused to work with her.
By the middle of 1940, when Paris fell to the Nazis, Coco
Chanel had to close her boutiques and even served as a nurse
during WWII.
She later fled to Switzerland, following the lead of her
lover - a Nazi officer. As a result of this, she was shunned
by many and for some fifteen years lived in a state of near
exile.
When she returned to her work in the 50s, things had changed.
Dior had a new look - the corset. This angered Chanel and
so she set out to rework much of her older designs.
Testament to her natural eye for style and grace, her designs
were once again very popular and the Hollywood snobs finally
embraced her range. This led to Chanel working for Hollywood
and the movie industry during the '50s and '60s and opened
up a whole new market - America. Sadly, in 1971, Coco Chanel
died.
Karl Lagerfeld helmed the Chanel label after her death and
has kept the name going by using a mix of Coco's traditional
styling cues and those of more modern styles.
But despite her passing on, Coco Chanel is to this day one
of the most revered women in fashion design lore.
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