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Samantha Wills

By Ines Mendoza

An Interview with Samantha Wills

Samantha Wills

Samantha Wills

They say success in Hollywood comes down to skill and talent - however, we all know deep down inside that at the end of the day, it's all about who you know.

But it seems that our latest Aussie export and soon to be superstar, designer Samantha Wills, is bucking that trend. Not only has she got some powerful friends (everyone from Oprah to The Hilton Sisters) but she also has the skills - not only designing her own line of accessories, but now taking on the role as 'the face' of the company as well.

The story of Samantha Wills is a short, yet explosive one. It's a tale of a young girl with a lot of talent (and the right friends), who is set to become one of the biggest Australian exports since Vegemite.

Samantha Wills was just 21 when she began to make waves in the fashion industry with her array of unique brand of jewellery.

Wills initially began her career in Radio and TV and radio, after completing her study at the highly respected acting school NIDA as well as The Max Rowley Media Academy.

However it was the creation of the 'Samantha Wills' label in 2003 that really made waves. Wills style was discovered while she was working as a retail assistant, selling her varied wares at weekend markets. A friend offered her an opportunity to make her mark on Mercedes Australian Fashion Week (pulling some strings to get her a space). Renting a $500 space on the showroom wall, Samantha walked away with a reported $17,000 worth of orders.

Since that fateful day, Samantha Wills jewellery has been displayed across the country, most recently featuring at Australia Week in LA, where she was awarded the "Best Jewellery & Fashion Product Designed & Manufactured in Australia".

The exposure in the US has led to her products been worn by some of the biggest in the business, including Nicky Hilton, Jamelia, Jennifer Hawkins, Nicole Ritchie & Delta Goodrem. But the biggest coo of all comes from the news that Wills is set to take the US by storm thanks to a little help from media giant Oprah Winfrey, who first heard about the Aussie designer after Nicole Richie wore a signature Wills necklace while she was a guest on the show.

The now 25 year-old jewellery designer is in talks to appear on The Oprah Winfrey Show. Wills is set to travel to the States for the taping of an episode of Oprah that will showcase young businesswomen from around the world (no doubt there will be a ridiculous amount of cheering from the audience).

If that isn't enough, Samantha now operates out of her two-storey showroom in Alexandria in Sydney. Her label is now stocked in top boutiques internationally, and her designs strut down the runway at MAFW every year - not bad for a girl who started back at the local markets amidst hard boiled lollies and poorly crafted woolen jumpers.

Keep an eye on this girl, her star is ready to rise.

Samantha Wills
Samantha Wills

Samantha Wills is now the face of her own company


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