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>> 2 March 2012
- Alain Prost Appointed as Renault Ambassador

| Alain Prost : Renault Ambassador | 
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Alain Prost has become the new ambassador of the Renault brand. A Formula Renault French and European winner in the years 1976 and 1977 respectively, Prost was a master on the race track. In
1981, Alain Prost became a driver for the Renault-Elf team and it was
in this year that he had his first success as an F1 driver, winning the
French Grand Prix. Victory in the first two Grand Prix races of
the 1982 season, kicked off what would be a great season for Prost as
he reached the Fourth Ranking. This didn't compete with his second
finish in the 1983 Drivers Championship. In 1993 Alain Prost was the F1 world champion driver with Williams-Renault and was the highlight in a brilliant career. More
than 30 years after the start of the relationship between the four-time
F1 champion and Renault, the two partners have decided to give a new
dimension to their collaborative effort. By accepting to become
a brand ambassador, Alain Prost will place all his technical expertise,
professionalism and renown at the service of Renault and its products. Throughout
the year he will take part as a Renault driver in sports demonstrations
and also as a representative at events organized or attended by Renault. “Renault’s
history is intimately linked to that of motorsport and I have a deep
attachment to the brand, with which I achieved some of the greatest
successes in my sporting career,” Alain Prost said. “I accepted this mission with pleasure and I intend to accomplish it with professionalism.” Carlos
Tavares, Chief Operating Officer, said, “We are delighted that Alain
Prost has accepted the role as our brand ambassador. As a four-time
Formula 1 champion, renowned the world over for his technical
expertise, Alain is without a doubt one of the most demanding
‘customers’ that Renault has ever had! He is the best-qualified
personality for talking about the progress made by Renault in the last
few years on quality, technological innovation and performance.” Alain
Prost has taken the wheel of a Renault Duster on 23 February at the
Race Stars in Moscow. The event marks the first appearance of the
“Professor” as an ambassador of the Renault brand. <Back
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