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>> 2 March 2012 - Alain Prost Appointed as Renault Ambassador

Alain Prost has become the new ambassador of the Renault brand.

A Formula Renault French and European winner in the years 1976 and 1977 respectively, Prost was a master on the race track.

In 1981, Alain Prost became a driver for the Renault-Elf team and it was in this year that he had his first success as an F1 driver, winning the French Grand Prix.

Victory in the first two Grand Prix races of the 1982 season, kicked off what would be a great season for Prost as he reached the Fourth Ranking. This didn't compete with his second finish in the 1983 Drivers Championship.

In 1993 Alain Prost was the F1 world champion driver with Williams-Renault and was the highlight in a brilliant career.

More than 30 years after the start of the relationship between the four-time F1 champion and Renault, the two partners have decided to give a new dimension to their collaborative effort.

By accepting to become a brand ambassador, Alain Prost will place all his technical expertise, professionalism and renown at the service of Renault and its products.

Throughout the year he will take part as a Renault driver in sports demonstrations and also as a representative at events organized or attended by Renault.

“Renault’s history is intimately linked to that of motorsport and I have a deep attachment to the brand, with which I achieved some of the greatest successes in my sporting career,” Alain Prost said.

“I accepted this mission with pleasure and I intend to accomplish it with professionalism.”

Carlos Tavares, Chief Operating Officer, said, “We are delighted that Alain Prost has accepted the role as our brand ambassador. As a four-time Formula 1 champion, renowned the world over for his technical expertise, Alain is without a doubt one of the most demanding ‘customers’ that Renault has ever had! He is the best-qualified personality for talking about the progress made by Renault in the last few years on quality, technological innovation and performance.”

Alain Prost has taken the wheel of a Renault Duster on 23 February at the Race Stars in Moscow. The event marks the first appearance of the “Professor” as an ambassador of the Renault brand.

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