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>> 25/October/2011 - Mitsubishi Motors 30th Anniversary Edition Lancer & Special Edition ASX

It's Mitsubishi Motors 30th year in Australia and to celebrate they are releasing a 30th Anniversary Edition Lancer.

Based on the 2012 model year Lancer VR, the 30th Anniversary Edition Lancer will be available in both sedan and sportback body variants and features a range of upgrades to enhance the Lancer's cabin comfort and sporty lines.

The interior of the 30th Anniversary Edition Lancer will receive luxury touches including leather seats with heated front seats, power driver's seat and privacy glass while the exterior is enhanced through the addition of chrome accent on the rear boot lid and three unique 30th Anniversary badges.

Vice-president of Customer and Brand Management, Paul Unerkov, said recently that "The company is proud to celebrate 30 years in Australia and the limited edition anniversary models, including the Lancer, are designed to mark the milestone and give customers extra value".

"The 30th Anniversary Edition Lancer has all the safety and comfort features you expect from a Mitsubishi with a few special extras making it exceptional value" Unerkov continued.

Boasting a five-star ANCAP safety rating, the Lancer 30th Anniversary Edition features Active Stability Control, dual front, side and curtain and driver’s knee SRS airbags, ABS braking system with Electronic Brake Force Distribution and Mitsubishi’s Reinforced Impact Safety Evolution body system with front crumple zones.

The Lancer 30th Anniversary Edition will be available in White Solid, Black Mica, Cool Silver, Titanium and Lightning Blue.

Not content with just rebooting its classic Lancer range, Mitsubishi will also release a Special Edition ASX.

The limited edition ASX builds on the already popular 2WD variant with a number of interior and exterior upgrades.

Like most vehicles in the MY12 update, driver visibility has been increased in the 30th Anniversary Edition ASX with the inclusion of a rear-view camera. The monitor automatically appears in the electro-chromatic rear-view mirror when reverse gear is engaged.

Like the Lancer, this will also based on the model year 2012, ASX 2WD, the 30th Anniversary Edition will be available with a 2.0-litre, four cylinder DOHC 16 valve MIVEC engine coupled with either five-speed manual transmission or CVT with INVECS III.

The special edition ASX’s interior receives a number of luxury upgrades including leather seat trim, heated front seats and power driver’s seat while cabin convenience is enhanced through the inclusion of steering wheel audio controls and Bluetooth.

The addition of 17-inch alloy wheels, chrome muffler tip, privacy glass and special edition 30th Anniversary badges updates the exterior while the striking ROAR body-kit, which includes front air dam, front bumper cover, rear air dam and single rear muffler, enhances the sporty lines of the ASX.

MMAL vice-president of corporate strategy, Paul Stevenson, said the 30th Anniversary Edition ASX represents excellent value and performance wrapped in a stylish package.

"The ASX is a sporty, compact SUV and this special edition offers customers extra value and the opportunity to own a piece of Mitsubishi history" said Paul Stevenson, vice-president of corporate strategy.

The ASX 30th Anniversary Edition is covered by Mitsubishi’s 10 year / 160,000 km non-transferrable drive-train warranty, five year / 130,000 km new vehicle warranty, free five year/130,000km Roadside Assist and  Capped Price Servicing for the first four years or 60,000 km of ownership*.

* Excludes government, rental, and some fleet buyers

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