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>> 5 April 2012
- Strong Start to 2012 for Mitsubishi and Suzuki
| Triton and Swift | 
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Both Mitsubishi and Suzuki have posted successful sales starts to 2012. Mitsubishi
ended the first quarter of 2012 on a high note registering an all-time
March record for imported vehicles with 6,007 units whilst Suzuki sold
2189 vehicles last month, making it one of the best March sales results
on record for the company. The stand out Mitsubishi in March was
Triton 4x4, retailing 1,186 units and strengthening its place as
Australia’s third best-selling utility in a highly competitive segment.
Triton 4x2 came in at 535 units, also taking third spot in its
respective segment. Overall, Mitsubishis SUVs performed extremely
well, with total SUV sales of 2,470. Pajero was the strongest performer
in March with 638 units, a massive 58.3 percent increase over the March
2011 result. This growth was almost three times greater than the SUV
Medium segment which increased by 20.6 per cent for the month. Challenger also ended the month strongly with 202 units, a healthy 14.8 percent jump over the same month in 2011. The
city-sized ASX enjoyed its best ever result since launch with 748 units
while Outlander recorded a respectable 882 units, more than 24 per cent
up on March 2011. Vice-president of sales, Anthony Casey, said
the strong March result, particularly in SUVs, was a reflection of
MMAL’s commitment to responding to consumer needs. “Mitsubishi is
committed to sustainable, consistent growth, and with an exciting range
of products coming to the Australian market during 2012-13 we are
confident of growing the Mitsubishi brand well into the future,” he
said. Year-to-date, Mitsubishi Australia has recorded 15,739 units, a 2.8 per cent increase on 2011’s first quarter results. Suzuki continues to build toward a record sales year after another strong result in March. “The
addition of the critically acclaimed Swift Sport was a major boost for
Suzuki and only limited initial supplies stopped us from recording an
even better sales figure,” said Suzuki Australia General Manager Tony
Devers. “The pipeline from our Sagara plant is now operating at
full capacity and we look forward to record Swift sales in the coming
months, particularly with the addition of the automatic version of the
hot hatch. “With improved supplies Grand Vitara, Jimny Sierra and
APV are all up through the first quarter. SX4 continues to develop
traction and will only improve when the updated model arrives in a few
months’ time.” He said the March result was particularly pleasing, given the strong growth in almost all states. “Every state recorded a month on month increase in March except Tasmania and Queensland.” Devers said the addition of several new dealerships was also contributing to the company’s optimistic outlook for the year. “In
the past two months we have opened new Suzuki dealerships in
Alice Springs, Echuca, Berri, Griffith, Millicent and Goulburn; all
regions where Suzuki previously had no representation. “In
addition to the new Barloworld Suzuki dealership in Five Dock and
Brighton Suzuki in Melbourne, we are confident our dealer network is
developing as a major force in the industry.” Contact your local Mitsubishi and Suzuki representatives to book your test drive today.
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