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>> 10/November/2010
- Call of Duty: Black Ops Jeep Wrangler Comes to Life
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Call Of Duty: Black Ops Jeep Wrangler
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Jeep has answered the Call of Duty in Sydney this week,
joining forces with Activision for last night's highly anticipated
midnight launch of Call of Duty: Black Ops. Black Ops is the
seventh installment in the hugely popular Call of Duty gaming
franchise, and is expected to be the highest selling game of 2010. The
iconic Jeep Wrangler Unlimited is the vehicle of choice for the game,
ready to take on whatever obstacles, enemies or explosions the
action-packed game has to offer. Nothing comes close to the
capabilities of the tough-as-nails Jeep Wrangler, on or off the screen. Call
of Duty’s Military Advisor, retired US Army Lieutenant Colonel Hank
Keirsey, is in Australia for the Black Ops launch and has been getting
around in rugged Wrangler style in an eye catching Black Ops Jeep
Wrangler. With 24 years experience under his belt, Hank
knows what it takes to survive the harshest and most hostile
environments and he plays a vital role in the creation of the Call of
Duty games, advising developers on how to make the players’ experience
as realistic as possible. Most importantly, Hank knows you need a
capable and reliable vehicle out there that can handle anything, making
the Wrangler an obvious choice. Going back to Jeep’s military
roots, the Black Ops Wrangler was on display at EB Games, Wetherill
Park, Sydney last night, a highlight for the hundreds of fans who were
desperate to be among the first to get their hands on the game at the
much-hyped midnight launch. "The Jeep brand's partnership with
Activision marries the world's most capable and iconic vehicle - the
Jeep Wrangler - with one of the world's most popular entertainment
experiences," said Mike Manley, President and CEO - Jeep Brand,
Chrysler Group LLC. "As a result, we are able to expose the Jeep brand
and its legendary capability to an entirely new group of consumers." "This
is a dynamic and fully integrated partnership that brings together two
iconic brands across a full array of consumer touch-points,” stated
Brad Jakeman, Chief Marketing Officer, Activision Publishing, Inc.
"From the beginning our teams worked together to make this a truly
creative partnership that added to the consumer experience of both the
Jeep and Call of Duty: Black Ops brands." The legendary Jeep Wrangler range is currently on sale, starting from $33,990 drive away. <Back
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