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Opel Sponsors the Melbourne Football Club
| Opel Sponsor MFC |
German Automotive brand Opel have signed on as a joint major sponsor of the Melbourne Football Club in the AFL. Opel
Australia joins Webjet, which signed with the Demons in the lead-up to
round three, as the club’s two major sponsors. Opel Australia managing
director Bill Mott said it was thrilled to join Melbourne as its joint
major sponsor. “The Opel brand is new to Australia, but similar
to the Melbourne Football Club, we enjoy a rich history, steeped in
quality, tradition and progressiveness. “Opel are proud to be
launching in Australia with the Demons as our close partner, just as we
are excited to be bringing quality German engineering and design to
Australians at an accessible price.” Opel was founded in 1862,
Rüsselsheim, Germany, where headquarters remain, and sell vehicles in
more than 40 countries. It operates plants and development centres in
seven European countries, employs around 40,000 people (as at
December 2011), and has more than 6,500 dealers. In 2011, Opel sold more than 1.2 million vehicles in Europe alone. Melbourne
president Don McLardy said it was significant that the club was able to
secure two major sponsors since the season had started… “It’s an outstanding result for our club, and we are rapt that Opel has jumped on board,” he said. “Opel
has been a great success in Europe. Although they will officially
launch in Australia later this year, they are a brand that is of
similar heritage to the Melbourne Football Club - we have both been in
operation for 150 years or more.” Opel will launch in Australia this September with the Corsa, Astra Hatch and Wagon, Astra GTC and Insignia Sedan and Wagon.
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