Audi at SEMA for First Time

Motoring Staff - 21/October/2010

Virginia, United States - Audi America has announced that it will exhibit a range of after market products and technology, and a six-vehicle display, at the SEMA Show, in Las Vegas.

"We're thrilled to be a part of the SEMA experience, and look forward to turning heads with our vehicles, demonstrations, and a sophisticated lineup of After Sales and electronics products that enhance connectivity and entertainment," said David Tait, Audi's lead After Sales executive and spokesman on the SEMA project.

"We think Audi owners will be delighted to learn about our new technologies that will enable them, in cooperation with Audi dealers, to personalise their Audi vehicles in exciting and interesting new ways. Our show cars will represent the pinnacle of what owners can do with an Audi, and unleash a variety of opportunities for our vendors, as well."

In addition to After Sales products, the six-vehicle display will feature the Autonomous Audi TTS Pikes Peak, and the Audi R8 Custom Spyder by STaSIS Engineering equipped with a supercharged 5.2-litre FSI V10 (522kW).

The exhibit will also be equipped with special, extreme sports Audi gear.

The Audi TTS Autonomous Pikes Peak is a project Audi developed with Stanford University and Sun Microsystems to create a self-driving car to compete in the Pikes Peak International Hill Climb. The car features a drive-by-wire technology with an algorithmic process which can steer the car up the mountain on its own.

The 2010 SEMA show takes place at the Las Vegas Convention Center next month.

Related Links:
- RENM performance Audi R8 Spyder (2010)
- Audi R8 Spyder 5.2 FSI (2010)
- Audi R8 by SR Auto Group (2010)
- Audi R8 V10 Spyder 5.2 FSI (2010)
- Audi R8 V10 5.2 FSI (2009)
- Audi R8 LMS (2009)
- Audi R8 Supercar (2007)
- Audi R8 GT3 (2009)
- SEMA 2004
- SEMA 2006 (2006)