BMW's big plans for small cars
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2004 BMW 1-series: Four door hatch

2004 BMW 1-series: Two door hatch

2004 BMW 1-series: Two door coupe
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Despite the fact that BMW has a fairly small prestige four-wheeler
in the form of the 3-series Compact model, the German automaker
has no qualms in admitting that the 3-series is getting bigger.
Rather than try to create another quasi-spinoff model in
the Three Series line-up, perhaps a 314i 'light' for instance,
BMW is racing ahead with the hinted-at 1-series.
Word on the Autobahn suggests that BMW will introduce the
new 1-series range in 2004, though exactly when it will appear
still remains a mystery - BMW are masters at keeping new models
under wraps.
The most likely scenario is for BMW to showcase the new 1-series
range at the Frankfurt Motor Show in September, which would
coincide with the first official look at the new VW Golf 5;
a direct competitor of the new baby Beemer.
Following the huge success of the new Mini, BMW will be attacking
the hotly contested premium small car segment, whose current
kings include the Audi A3, aforementioned VW Golf and the
new 2005 Astra's move upmarket will also elevate it to the
premium bracket.
There's a lot of good reasons why BMW would want to build
a light/small car, the most obvious being that it would be
a volume seller - or from a cynic's point of view, a good
way to make more money.
But BMW makes good solid cars, and what we do currently know
about the new 1-series so far is quite pleasing, and as the
anticipation builds towards its release, so too will the hype.
The new BMW 1-series range will comprise a number of styles,
including the flagship coupe and cabriolet models, which will
command an increased asking price over other models (interestingly,
some are saying that the coupe and cabrio models may even
be badged as 2-series BMWs).
The big sellers in the range, however, are likely to be the
sedan and hatchback, with the latter already looking seriously
hot. If the computer generated images (pictured above right)
turn out to bear even a slight resemblance to the finished
1-series hatch, it'll make for one very sexy motor.
There's almost a bit of the Z3-based M Coupe in the bold
styling cues, while the brake light cluster is very Z4-ish,
and insiders are suggesting that the 1-series will be given
an overhaul (in terms of engine and suspension) by the M division,
to ensure VW's R32 Golf and GM's Astra Turbo don't run away
with the go-to-woah honours.
While it is still unknown whether the M division will tune
one engine for fitment into all models (cabrio, coupe, hatch
and sedan) or whether they'll just offer a coupe, information
has been leaked from BMW that the hi-po M1 running gear will
include a 2.0-litre engine making more than 180kW.
It's doubtful that even the bright sparks at BMW can make
a naturally aspirated 2000cc mill with that much power, and
it would be fair to say that turbocharging will be the order
of the day for the light-weight M1.
In terms of the other engine classes, nothing is set in stone
at this stage -- due largely to BMW's lack of small capacity
engines -- but it's expected that the German car maker will
offer a brand new range of 1.2, 1.4 and 1.6-litre four-cylinder
powerplants, each with BMW's patented ValveTronic system,
which will help boost power and torque somewhat.
Furthermore, it will be interesting to see if BMW sticks
to its current naming convention (with the series number followed
by the engine size) as the names 112i and 116Ti don't exactly
have the same ring as 525i, 320i and so forth.
Just like every BMW built thus far, even the new 1-series
will be rear-wheel drive, which is brilliant news in our book,
and will help set the new compact car range apart from almost
all others in the genre.
Front wheel drive vehicles usually understeer when pushed
hard, where the front end will push away from the apex of
a corner. Rear wheel drive vehicles, however, tend to oversteer
and are not affected by torque-steer, suggesting the new 1-series
will be more of a drivers car than a simple inner-city runabout.
The new 1-series range of small cars from BMW will be arriving
in its home market of Germany and the rest of Europe in 2004,
and BMW enjoys good sales in Australia (per capita), which
should ensure early stocks for us. Pricing is a tough one
to predict and no one's talking numbers at this stage, but
you can expect the range to be priced slightly higher than
the current VW Golf entry level models, which retail for about
$26,000 for the 1.6.
Together with the impending launch of the BMW 5 and 6-series,
not to mention the marque's new compact 4WD, the X3, BMW's
future is looking a lot better than it was a year or so ago,
when Chris Bangle's first design came to light: The hump-backed
7-series.
And while many will be interested to see what BMW can offer
the small car market, it could be seen as a bit of gamble,
as the big-name Japanese automakers have a very tight grip
on the hotly-contested market segment.
Still, if these early shots are anything to go by, the new
1-series should have a bright future, and the company has
already proven it can create small cars with style, in the
form of the new Mini. Together with a performance flagship
model already planned (the M1), BMW could be onto a winner
with the 1-series.
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