New Car Rotisserie: Vehicular Fashion Motoring
Channel Staff - 14/Apr/2008 | 
The New Car Rotisserie
Like clothes, owners want to be confident
and to look good when occupying their car
Chevrolet hopes the world's first car 'fitting room'
will revolutionise the way people look at their cars
|
London, England — For many motorists, their car has to look good to warrant the purchase. No one wants to drive an ugly car and vehicles are increasingly seen an extension of their owner's wardrobes. They
kind of car you drive is a status and a fashion symbol: they say what
kind of person you are, how much money you make, and what kind of style
or you subscribe to. Chevrolet has now taken the idea of
'vehicular fashion' to the next level, opening the world's first
drive-in 'fitting room' for car buyers in South London. Just like
when you go to buy a suit or a new outfit, you don the clothes and look
at yourself in the mirror - now you can do the same with your car. Chevrolet's
innovative new 'fitting room' allows you to look at yourself in your
car from various angles and while it may be somewhat vain, Chevrolet is
confident it'll be a popular system. According to a recent survey
it carried out, Chevrolet says that 72% of drivers in the UK see their
vehicle as a status symbol which would also reflect various aspects of
their personality. Based on this logic, Chevrolet developed the
new car fitting room, so that drivers can see what their cars look like
in three oversized mirrors. You drive your car up and it
sits on rotating floor which is controlled via remote, so you can get
360° views of you look sitting in your new ride. Chevrolet says that 95% of drivers have no clue as to how they would look behind the wheel of a new car. Is
this purely a marketing gimmick by Chevrolet to get some media exposure
or a genuinely innovative idea to empower buyers? We're thinking a
little bit of both... |
