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Asia Comes To Europe: Geneva Motor 2007

By Feann Torr - 9/Feb/2007

Mazda Hakaze Concept
This is the Mazda Hakaze concept
being wrought from pure granite*

Mitsubishi Prototype X
Mitsubishi's Prototype X is a much more
advanced design with subtle Euro influences

Geneva, Switzerland — They just couldn't wait. Three Japanese marques have jumped the gun and revealed their 2007 Geneva Motor Show products for the world to see, which for the most part are concept cars. 

I thought better of going off on a textual rampage about how we see far too many concept cars that never make it production, because at the end of the day it ain't cheap to take a vehicle from the motor show floor to the car dealership. And really, some of these concepts are foul looking things - who wants to be seen driving around in what looks like a giant ergonomic garlic press?

Honda, Mazda, and Mitsubishi will all have strong showings at the upcoming Swiss motor show, which as always will offer up a sumptuous feast of auto erotica, including the new Hakaze, which has been tailor made for 35-year old kite surfers. 

Yes, it's an interesting mix that looks as though it can replace every single car type currently on the planet; a 4-seat coupe-style compact crossover SUV. It's a coupe that's also an SUV that can, well, crossover. Or something like that. 

In truth, it's simply another design concept that has been crafted to shape the future design direction of the Mazda brand, and will probably morph into the next generation compact SUV model, one that may slot in underneath the Tribute model.

Honda is also showing off a number of ecologically friendly models, including the FCX, which is powered by hydrogen/electricity and can travel almost 600km on just one tank of the highly volatile fuel. There's also the Small Hybrid Sports Concept, which is currently the frontrunner for the "Most Dynamically Named" concept car award.

Styled by Honda's German R&D design centre, the new model looks quite sporty, which comes on the back of news that Honda Australia will soon stop selling its sports car models such as the S2000 and Integra. Bit of a shame that, but market forces work in strange ways...

Honda will also being making a lot of noise around its new 'clean' diesel engine, a next generation unit that will be one of its key allies in increasing its European market share.

Mitsubishi is also showing off two concepts, but both of these have been seen before at other motor shows. Still, it doesn't make them any less important, and this is especially so for the Prototype X, which provides us with an early look at the highly anticipated Mitsubishi Evolution X.

The 10th model in the Evolution's lifespan, it promises to be the most powerful version yet, and as the styling suggests, possibly the most attractive too. Click the following links to see the images and read the words:

  • Mazda - Hakaze Concept

  • Honda - Hybrid Sports Concept, FCX, Clean Diesel Engine

  • Mitsubishi - Prototype X, Outlander Concept

*Not 100% Factual

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