Holden Caps Fuel Prices: 99c Unleaded PetrolMotoring Channel Staff - 2/September/2008 | 
Holden Fuel Cap Offer
The Commodore and every other Holden model,
such as the Captiva, is covered by the fuel deal
Is Holden's Fuel Cap Offer worth while? Get
your thoughts published on the Letters page
|
Melbourne, Australia —
In a bold move by GM Holden to boost it's market share, the Port
Melbourne-based company has revealed an ambitious new fuel cap offer
that could save motorists thousands of dollars on fuel bills. Though there is a good deal of fine print
to look through (which involves disclosing information to third parties
among other things) there is no denying the headline-grabbing nature of
this offer. New Holden customers who buy and then take delivery of their new car before October 31st will "enjoy a 99 cents fuel cap on 91 RON petrol or diesel for
up to 20,000
kilometres or two years, whichever comes first, with Holden covering
the difference". However, that means that premium and high octane fuel is out of the question. Never
the less, this daring special offer is expected to have massive appeal,
and applies to all private buyers, but not fleet buyers. Holden
will give new car buyers, which includes every model in the range from
the Commodore to the Astra, a special Holden Fuel Cap debit card with
which to purchase fuel. HSV buyers won't be included however. The Executive Director of Sales, Marketing and
Aftersales at GM Holden, Alan Batey, said
the Holden 99c Fuel Cap would ease the pain of petrol and diesel prices
for Holden
customers. "We will provide this cap across all segments to ensure the
benefits are as widely available as possible, given that fuel prices
impact all drivers
regardless of the size of their car," Batey explained. "Whether you're
buying a Commodore for
the family, a Barina as your first car, or a Colorado as tool of trade,
we know everyone will appreciate our helping
hand. "GM Holden is committed to providing affordable and
economical cars to our customers, and this campaign is another way that
can be achieved," added Mr Batey. Up
until now, most fuel rebate special offers are one-off lump sums
awarded to owners when they buy new cars, such as a $1,000 or $2,000
voucher to spend on petrol. This new offer is
unprecedented in its audacity to woo new customers, amid signs that new
car sales in Australia are slowing. There are also rumours
that the new 99c fuel cap deal is designed to help speed up the sales
of existing Commodore stocks so as to make way for the new Series II
models, which could launch later in the year and is expected to include
new fuel-saving technologies. Holden claims that "In most cases, within 48 hours of
fuel purchase,
the customer will be debited from their nominated bank account to the
value of 99 cents per
litre purchased" and that "Accounts can be monitored by a monthly email statement
or checked any
time online or by phone". Is this new deal good for new car buyers, or is it a lure to get people to buy Holden models? Let us know your opinion on the Letters page. Related Links:
- Holden Fuel Cap Website
- Holden Calais V (Road Test)
- Holden Barina/Chevrolet Aveo (2008)
- Holden Epica Diesel (Road Test)
- Holden Astra SRi
Turbo (Road
Test)
- Holden Commodore Hybrid (2010)
- Holden VE Ute (First Drive)
- Holden Captiva Diesel (Road Test)
- Holden
Barina (Road Test)
- Holden Astra Diesel (Road Test) |
