Jaguar C-XF: Giant Leap For The Big CatBy
Motoring Channel Staff - 16/Jan/2006 |  Jaguar C-XF Concept
 Powered by a supercharged V8 engine, the rear-wheel drive Jaguar is radically different from its forebear
 The design is very sleek (click for larger images)
Jaguar's Image 'Update'Following
on from
the redesigned XK models, Jaguar has orders from its parent company
(Ford) to increase sales, or perish. Indeed, Jaguar has been on shaky
ground for a few years now, and I suppose you could call this latest
design - the C-XF - a last-ditch effort to improve the brands image. But Ford
has done this 'image' transmogrification
before. And succeeded. Remember Volvo? They used to make very safe
cars, but you looked like a chump if you drove one. They were urg-lee.
Ford brought the Scandinavian marque into its broader European
operations and the results are impressive, most clearly seen in cars
like the C30 hatch and the new XC60 soft-roader. Can Jaguar adhere to
the same image altering plan, toning down the old world feel? The
new XF sedan is a very positive sign of this. - Feann Torr, Editor |
 The new face of Jaguar: do you like it?
 The interior here is very conceptual, and will be toned down for the launch model
 This is the Jaguar S-Type, the vehicle that the this new XF sedan will replace
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Detroit, USA —
Jaguar's retro-styled S-Type was supposed to rival the best from
Germany; the BMWs, Audis, and Mercs. But over time the British
mid-sized luxury sedan has languished while it's competition - the BMW
5-Series in particular - has prospered. S-Type sales
have fallen, it's popularity has plummeted, but Jaguar fans do have
something to get excited about, as parent company Ford has unveiled the
S-Type's replacement, the radical XF sedan. Expected
to be released to Jaguar showrooms and dealerships in early 2008, the
new model is a big departure in a stylistic sense, with an almost
coupe-look replacing the stocky sedan proportions. Gone
is the retro styling of the S-Type (see image) that once categorised
many Jaguars, with their quad headlights and blistered hood mouldings,
long flat hood and low stance. What we have here with
the C-XF concept car is an altogether dynamic design, one that is as
far removed from the old S-Type as could be. The
British prestige car maker has crafted something that takes a leaf out
of the Lexus book of design, with a strong and sleek front end that
even gets rid of the old Jaguar grille and presents an almost entirely
new style that is sure to ruffle a few feathers in Germany, as well as
England. Geoff Cousins, the UK Managing Director of
Jaguar, had this to say about the new Jaguar, which was one of the
stars of the 2007 Detroit Auto Show: "This stunning new concept from
Jaguar is another step in the right direction for us. The outstanding
success of XK in 2006 and the increase of XJ sales by 25% proves that
sales are growing for our higher end vehicles reflecting our movement
of resources to keep in line with our strategy for higher margin
business." The hype surrounding this new car is big -
and building - and you can be sure that motoring journalists
the world over will be clamouring for a drive of this dynamic new
luxury car when it launches in 2008. Though the vehicle featured on
this page is a concept car, Jaguar will unveil the full production
version of the XF sedan later in the year, at Frankfurt Motor Show in
Germany, which occurs in September. Unveiled by its
designer, Ian Callum, and Jaguar's MD, Bibiana Boerio, the new model
features a big oblong grille that is supposed to be similar to the
original XJ grille. The headlights are also completely
different to the items seen on the S-Type: all the light globes are
housed under the single smoked lens, where the inside edges are pinched
tight. Adding menace is the strong hood, which
follows the lead of the headlight design, with power lines that run its
length, punctuated by one large power bulge that runs along the hood's
centre, almost like a stretched version of the Australian-made Ford
Falcon XR8 muscle car. The lower bumper section of
the C-XF is also very sporty, with various aero protrusions and
flanges, though the production model may be toned down somewhat in this
area. Viewed
from the side, the new Jaguar sports
sedan has a sleek profile with a low roofline, though sources say the
roofline will be raised for the production launch in Frankfurt later in
2007. The door handles for all doors are located high up in the B- and
C-pillars and a powerful stereo system can be spotted through the rear
windscreen. Sitting on large 20-inch alloy wheels with
super wide rear tyres, the car sits low to the ground, featuring a far
more simple bodykit along its flanks than the front or rear, with
nondescript side skirts. The rear is a more dynamic affair with a super
low rear windscreen, slim line brake lights, an integrated twin exhaust
system and split rear diffuser. With this all-new
look, some of the Jaguar faithful may find this new design too radical,
but if nothing else this bold new design will create much needed
publicity for the mid-sized luxury sedan. As well as
the new look exterior, which drops the leaping cat hood ornament in
favour of a far less egregious badge, Jaguar has also given the
interior a new splash of paint, new fittings and new standard features.
Nothing is in concrete yet, but it is expected that things like
radar-based cruise control, electronic park brake, and a range of
dynamic active safety systems will bolster the cars new image. Like
many other premium car makers (such as Audi/Bang & Olufsen)
Jaguar has also partnered with a premium audio brand for the new XF
sedan. Bowers and Wilkins (B&W) is the company, and they will
be providing the interior acoustics for the cars when they launch in
2008. The new model is a 4-door sedan, and will seat
five adults in relative comfort. The production version is likely to
feature a toned-down version of the pulsating 'engine start' button,
that creates an emotional link between the driver and the beating heart
of the car, a dirty great big V8. At present the C-XF
is just a concept car, but the final version is expected to be very
close to this vehicle, which is powered by a strong 4.2-litre
V8 engine complete with a supercharger, which makes a credible 298kW of
power (400hp) @ 6100rpm. Peak torque from the V8
engine is 560Nm @ 3500rpm, giving the vehicle very strong mid-range
acceleration. Jaguar is expected to offer a
range of different engines in the new XF sedan when it launches in
2008, including high performance diesel motors, plus 6- and 8-cylinder
petrol engines for customers who want raw power. The
new model is set for an early 2008 launch - expected to be on sale
before June 2008 in Australia - and will be built at Jaguar's
state-of-the-art
manufacturing facility at Castle Bromwich, Birmingham,
alongside the highly-regarded XK. Both cars were designed and
developed at Whitley
Product Development Centre, and both cars represent the changing face
of Jaguar, which must adapt to changing customers tastes, or suffer
from continually falling sales and a poor public image. Ford
also has another potentially useful publicity weapon for its 2008
Jaguar XF sedan, and that is a very lucrative motion picture tie-in.
The Aston Martin DBS was the car of choice for secret agent 007, in the
latestJames Bond film Casino Royale,
but Aston Martin is currently being sold off form Ford Motor Company,
so it isn't likely to feature in the next flick in 2010. Ford payed
$100 million for product placement in three Bond movies, two of which
it has already used, and the chances of this new Jaguar XF becoming the
gadget-riddled 007 spy car in the next James Bond film are high. Jaguar
has been offering retro-styled cars for a long time now, and
it's clear they're not as popular as they once used to be. Under the
guidance of the canny American designer, Chris Bangle, BMW has taken
its range of once-degraded 'sausage-like' models and developed an
entirely modern range of cars. Jaguar appears to following a similar
plan, but judging the new C-XF's style, this new design ethos is highly
original. Related articles: - Jaguar S-Type (2008) - Jaguar XKR (2007) - Jaguar
XK Convertible (2007) - Jaguar XK
(2006) - Jaguar
Advanced Lightweight Coupe (concept)
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