The All New Kia Cee'd :
First
Look
20/February/2012
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5 Door Hatch - Kia Cee'd
Elegant and Simple
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The all-new cee’d five-door hatchback makes its world debut at the 2012 Geneva Motor Show on March 6. Combining
dynamic, sophisticated styling with maturity and prestige, the new
cee’d is longer, wider and lower than its predecessor, with the same
long wheelbase. The elegant simplicity of its coupe-like
proportions is emphasised by a steeply raked A-pillar, a very low
belt-line in the front and lengthened side windows. The front of
the new cee’d is dominated by the latest interpretation of Kia’s
trademark ‘tiger-nose’ grille and aggressive, wraparound headlamp
clusters housing signature LED daytime running lights which provide a
sleek, sexy design. In profile, pronounced front and rear wings emphasise the car’s wide track and solid stance. Above
taut, strongly sculpted door surfaces, the steeply raked A-pillar,
sweeping roofline and integral rear spoiler accentuate the sporting
aesthetics of the new model’s generous glasshouse. Throughout,
the exterior is accented by numerous small yet highly significant
detail touches which add to the prestige and premium feel of the new
cee’d without detracting from the purity and elegance of the overall
design. These include a new, bolder, more sophisticated Kia
badge, the indicator blade protrusion in the front headlamps, the
Kia-signature windscreen head castellations, the chrome side glazing
surround and the cee’d-unique, aerodynamic shaping of the tail lamp
which extends into the adjacent bodywork. The new cee’d features
a completely new interior hallmarked by a more premium look and feel,
higher perceived quality, improved switchgear, touch-screen technology
and enhanced driving position ergonomics. The dashboard layout features a cockpit-like design with an aircraft-themed, driver-oriented fascia. The
main control panel wraps around the steering wheel, placing all
switchgear within easy reach of the driver, and the main control groups
such as audio and air-conditioning have been segregated to bring a more
premium, luxurious, big car feel to the interior. Carefully
considered precision detailing gives the cabin a more prestigious look
and feel than that of the current generation model. Soft
touch materials add a new tactility to the driving environment.
Instruments and switchgear are picked out in very thin chrome, the door
handles are built up in a layered sandwich of high quality materials
and the door opener itself has a sculpted, one-piece, shell-like
quality reflecting the premium values of the new interior design. Pricing for the Kia Cee'd will be available soon. |
