Kia MPV Concept: Redefining MPVs

Motoring Channel Staff - 9/February/2009

Geneva, Switzerland – Kia has an ambitious plan to change its image, step one of which can be seen with its all-new Cerato model.

Another new model that is being readied to help change the public perception of the Korean brand is a new MPV concept.

It appears as though Kia is delivering on its catch-cry ("The Power to Surprise") with a number of attractive new models.

To be revealed in full at the 2009 Geneva Motor Show in March, the new vehicle will be a precursor to an all-new model, expected to arrive in 2011.

The Asian car maker has released a teaser image of the new car, a compact people mover which the company says will redefine the MPV genre.

It has 'a unique glass roof treatment to create a cool and spacious automotive powerhouse'. Though that press statement doesn't really make a lot of sense. 

We think it means the vehicle will have glass roof and a powerful engine.

Kia is engaging in a new vehicle assault that will deliver around a dozen new vehicles over the next five years, all of which will display a new look in line with the company's new design philosophy.

The new design philosophy can seen in the new Cerato model and will be introduced to the MPV market via this model's production-ready successor.

We'll have more information on Kia's new concept car in the coming weeks.