First Look: MY 13 Mitsubishi ASX & Lancer
Mitsubishi Motors Australia have revealed the 2013 line-up for the ASX and Lancer models, with an emphasis on refined style and performance at a cheaper, more competitive price.
MMAL's President and CEO Mutsuhiro Oshikiri was confident the price of the new lineups were now, more then ever, adequately priced to be competitive throughout all specs, from the base to the top of the range models.
Capitilising on the growth of the SUV segment in the Australian market, Mitsubishi has repriced their range to be more competitive across the board whilst continuing to offer a long features list. They have also launched a brand new 2WD Aspire to fit neatly between the 2WD and the 4WD Aspire.
In a hope to reignite the dwindling small car figures for Mitsubishi, they have launched a new pricing strategy for the Lancer Range. They have also delivered a new Lancer LX which is a step up from the base model ES and provides more features at a very cost competitive price.
Let's take a closer look at the MY13 Lancer and ASX range.
MY 13 LANCER
Despite a considerable drop in the small car segment for the Mitsubishi Lancer (The Lancer sedan holds 13% of small sedan sales), the folk at Mitsubishi are confident that the price reductions throughout the range, as well as the introduction of the Lancer LX (mid range spec) will boost the sales numbers.
"With the 2013 updated Lancer range, Mitsubishi Motors continues to offer a Lancer model to suit every lifestyle and budget" Mr.Oshikiri said.
"The introduction of the Lancer LX offers customers an attractive and economically priced vehicle with high quality safety and a long list of features".
Let's take a look at the MY13 Lancer range:
Lancer LX CVT Sedan
Price: 5MT: $19,990
Price: CVT: $22,240
Engine: 2.0L, 4 Cylinder
LANCER LX (New)
Price: 5MT: $23,990
Price: CVT: $26,240
Engine: 2.0L, 4 Cylinder
Price: 5MT: $29,990
Price: CVT: $32,240
Engine: 2.4L, 4 Cylinder
Price: From RRP $44,490 (Price Reduction)
Engine: 2.0L Turbo Engine, 4WD with TC-SST.
MY 13 ASX
SUV's are all the rage. It seems people are ditching the sedan for a vehicle with a higher on road position. Hell, since 2005 alone SUV sales in Australia are up 70%. (More specific figures show sales of Small SUVs have grown from 2400 in January 2011 to 4500 in July 2012).
The ASX is currently selling at about 600 per month, which is up drastically from 2010 when it sold on average, 200 per month. So, you don't have to be a marketing genius to know that the ASX is a vital tool for the immediate future of Mitsubishi.
With this in mind, Mitsubishi has lowered prices across the range and introduced a new variant, the 2WD Aspire, to capitilise on the increasing market.
Mutsuhiro Oshikiri said the new look ASX reflects Mirsubushi Motors' global styling direction of Solid-Safe-Simple.
"The ASX has proven to be a popular vehicle in the Australian market and we are confident the new look model will continue to appeal to customers who need a versatile, compact SUV with plenty of funcitonality and safety features".
ASX 2WD Aspire CVT
Price: 5MT: $25,990
Price: CVT: $28,990
Engine: 2.0L 4 Cylinder
ASX 2WD ASPIRE
Price: 5MT: $28,990
Price: CVT: $31,240
Engine: 2.0 Litre 4 Cylinder
ASX 4WD ASPIRE
Price: $34,990 ($36,990 - 2012 Model)
Engine: 2.0L 4 Cylinder CVT
ASX 4WD ASPIRE DIESEL
Engine: 1.8 Litre, 4 Cylinder Diesel, 6-Speed Manual
THE "FIRST IMPRESSIONS" TEST RUN
Getting away from the cold, drizzly weather of Melbourne to the sun drenched city of Brisbane was good enough for me, but to sit back in the 2013 models of both the ASX and Lancer was the cherry on top.
First up was the MY13 ASX Aspire CVT 4WD. Rocking a 2.0 litre Four Cylinder CVT Engine, the Aspire 4WD was a comfortable, smooth ride on the outer Brisbane highways. On the winding roads even further out of Brisbane and the Aspire CVT 4WD maintained it's smooth balance and precision cornering.
Hitting the overtaking lanes we decided to see what this baby had. Unfortunately, it didn't have a whole lot of guts and it struggled to gain enough speed to overtake with ease. The CVT transmission lurched in the lower gears and didn't allow for the gears to click through smoothly. Even utilising the paddle shifters, the car still struggled to increase speed substantially.
Inside the cabin and the folk at Mitsubishi have cleaned up the dash from the MY12 model. Everything seems cleaner and more appropriately positioned (Special mention here to the steering wheel controls). The ambience is good inside the cabin as the engine noise is barely audible. The heated leather trim front seats are adequately comfortable and provide a good drivers position.
Outside and the car looks great. It maintains a similar feel to the MY12 version with a few physical changes including smoother edges style lines and an upgraded frontal design.
ASX 4WD Aspire CV
After lunch and the race was on. And by race, we mean Race. We had 1.30 hours to make a flight, and we were 1.20 hours from the airport. Enter the Lancer VRX, a suitable car for such an occasion.
The VRX Sedan, like the ASX, also came with CVT automatic transmission. A 2.4 litre four cylinder engine sits in the hood and provides maximum power ouput of 125Kw and maximum torque sits at 226Nm.
The VRX handled itself well on Bald Knob Road (That's no joke) in outer Brisbane. 9 kilometres of a windy narrow road with a 12% decline. It felt smooth and handled the tricky conditions extremely well. If anything, like the ASX CVT before it, when you put your foot down, the car doesn't burst away as one would expect it to. It still felt a little sluggish.
The CVT VRX drinks 8.5L every 100 kilometres.
Inside the cabin and it has a similar feel to the ASX. Comfortable seating, a user friendly layout and a vast array of features all add to the high interior quality. Rocking 18" Alloys, the VRX maintains the Lancer look whilst enjoying a few physical upgrades.
Lancer VRX CVT
The 2013 Mitsubishi Lancer and ASX range will be available in Australia from September 1, 2012.