Peugeot 308: Hot French Number

Motoring Channel Staff - 15/October/2007

Sydney, Australia — Peugeot has flagged its intention to take a significant part of the premium small car market with the launch of the spanking new 308, hard on the heels of the BMW 1 Series, Toyota Corolla and Ford Focus.

Peugeot say the 308 will build on the strengths of its predecessor, the triple-million selling 307, and will be available in both hatch and Touring models, with a choice of petrol and diesel engines. The launch was part of the Peugeot worldwide roll out, coming just over a month after the car's global debut at the Frankfurt Motorshow.

It is six years since the 307 hit the showrooms, and the new model will up the ante on its predecessor's solid record when it arrives in Australia next February.

With the distinctive family Peugeot styling, a 5 star ENCAP safety rating, a well finished cabin with high quality fittings and features, outstanding levels of standard equipment and competitive pricing, the 308 is set to be an important part of Peugeot’s market strategy in 2008.

Full pricing and details will be released closer to the launch date of the car.