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SEMA 2006: Specialty Equipment Market Association Exhibition

Motoring Channel Staff - 3/Nov/2006

2006 SEMA Show
The 2006 SEMA Show featured many crazy cars,
including this 286kW Volvo C30 performance hatch

2006 SEMA Show
Honda's normally placid (and boring) Element van has
now got style, with almost 400kW from a twin turbo V6

2006 SEMA Show
Jay Leno's EcoJet turbine supercar
has a Cadillac-inspired front cowling

2006 SEMA Show
The SEMA show isn't complete without a
Ford Mustang smoking up the rear wheels

Las Vegas, America — The 2006 Specialty Equipment Market Association's (SEMA) show in Las Vegas, America, is the biggest aftermarket and tuning exhibit in the world. It used to be the place where aftermarket tuners and engine boosting companies would show off their technology and modifications, but in the last decade the show has become one of the most anticipated events on the global motor show calendar.

No where else will you find hundreds of kitted Ford Mustangs, alongside Dodge Challenger concepts, and hardcore custom vehicles like the 1987 Chevrolet Pickup that can surpass 200mph (322km/h), powered by a 552ci (9.0-litre!) V6 Detroit Diesel 2-stroke engine running on peanut oil and nitrous.

And the Japanese cars don't miss out either. There's plenty of tuned Hondas, Mazdas and Nissans, many of which are almost up to the standard of the more traditional American muscle cars. It's a sight for sore eyes, to be sure.

If you've never heard of the SEMA show before, and many of our loyal Australian readers may not have, then you're in for a big treat, because it's all about taking normal cars and transforming them into completely hair-raising monsters.

There's tuned up Volkswagen GTIs, tricked-out Mazda CX-7s, more Ford Mustangs than you'd expect (or maybe not?) and quite a few SUVs, including the Mindfreak Hummer H2.

American's sometimes call SEMA the SuperBowl of the aftermarket industry - Australian's would probably call it the cricket Ashes of the aftermarket world - but however you want to explain it, be prepared for the wonderland that is SEMA. Horsepower, customisation and radical designs are the norm, so be prepare to be gob smacked.

Here's a selection of the vehicles from the SEMA 2006 show:

Volkswagen 'R' GTI

This vehicle will whet the appetite of Golf GTI and Golf R32 owners everywhere, and will delight fans of the popular vehicle with its upgraded turbocharged engine, low suspension kit and mouth-watering bodykit. Is this is a glimpse of an all-new model coming from Volkswagen? Stranger things have happened.

Ford Shelby GT500 Road & Track 

The epicenter of Shelby’s high-performance passion is at the 2006 SEMA performance party in Las Vegas contains three Shelby-badged Mustangs: one painted red, one white and one blue. The red car is a GT500 dragster, an all-out drag racer ready to win any mod-motor class, while the white Mustang is a GT500 Road and Track, a car that can be driven to work Monday through Friday and raced at the track on the weekend, and the blue Shelby is an all-out competition GT500 race car. All of them are drop dead gorgeous and seriously powerful. Pony car lovers would be well advised to check this out.

Volvo C30 - The Turbocharged Troika 

Only 10 years ago, the word Volvo would conjure up images of old men in dull hats driving like they had a deathwish. But that image is now well and truly in the Scandinavian company's past, as Volvo has found Paydirt. That's what Volvo Car Corporation has hit with the highly anticipated new 3-door C30. Just a few weeks after the car's global unveiling at the 2006 Paris Motor Show and Australian Motor Show, Volvo Cars, in conjunction with three aftermarket tuning companies, unleashed the ultimate expressions of free will at the annual SEMA tradeshow. And they have to be seen to be believed - especially the 378kW hot hatch. It's insane!

Nissan's Customised Cars

Nissan showed off a number of customised cars at the SEMA show, including a range of Versa vehicles, and a pair of AWD vehicles customised by urban street wear designer Mark Ecko. The ecko unltd. Nissan Pathfinder features a 1960s-style redesign featuring seamless black leather driver and passenger seats as just one of the many modifications to this arresting vehicle.

GM & Jay Leno's EcoJet

The car-mad host of the Tonight Show in America, Jay Leno, pooled his considerable resources with one of GM's design studios to create the new EcoJet, a 484kW turbine-powered super car that runs on bio diesel.

Mazda CX-7 Adrenaline 

Take the new CX-7 crossover SUV, drop it, tune it, spray it and generally modify the tripe out of it and you're left with the CX-7 Adrenaline, which looks more like a bulky sports car than an SUV. Built for avid cyclists, the 224kW modified vehicle sits on massive 22-inch wheels with a greater-than-stock offset and 285/35 R22 Yokohama tyres, which Mazda says provides an aggressive look and uprated on-the-road ride and handling.

Roush Drag Pack Ford Mustang 

If you like watching big burnouts, then this car is for you. Built by Mustang experts Roush, this vehicle shows off the purpose-built drag kit for the American Ford Mustang. The company says that if a component didn’t perform as anticipated, failed, or the Roush engineers saw some type of premature wear the design was modified and then re-tested on the track. All told, the tuned 'Stang makes 430 horsepower (320kW) and can achieve quarter mile runs in the 11.9-second and 113mph range.

Honda's Customised Cars 

In Australia, Honda is known as one of the most conservative car brands in the country, which makes it's SEMA offering even more stunning. Honda of America revealed more than a dozen project and concept vehicles including a tricked up CR-V and a dorky-but-powerful Honda Element-D mini van outputting 500 horsepower, or 373kW of power. It's a drift van, and can be seen in two photos smoking up the rear wheels with ease.

392 HEMI Dodge Challenger Super Stock 

One of our favourite rides from the SEMA show was this car, a 402kW modern muscle car that shows off Dodge's new range of 392 cubic inch crate engines, that span carburetted and electronic fuel injected iterations. Dodge says that to commemorate the legacy of the 392 engine, Chrysler Group and Mopar have unveiled this awesome concept, based on the model seen at the Detroit 2006 North American International Auto Show.

Mitsubishi's Customised Cars 

Mitsubishi showed off a number of daring designs at the 2006 SEMA show, including a wild Outlander concept that features 18 speakers, and is capable of loosening dental fillings and deforming contact lenses when cranked up at full volume. Other vehicles included the Baja Raider and the Evolander.

Mindfreak Hummer H2 

Based on the award-winning (and arrogant) illusionist Criss Angel's TV show Mindfreak, this Hummer H2 is dark, extremely loud, completely customised, and a little bizarre. Northern Illinois-based RealWheels Accessories, along with the efforts of over 20 sponsors, had been working all summer on the Mindfreak H2, and the result shows.

Related articles:

SEMA 2004

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