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Toyota Rukus: First Look

Jay Williams - 19/May/2010

Toyota Rukus
Toyota Rukus

 

Toyota Rukus
Rectangular lines and flat surfaces create a boxy shape for the Rukus

Toyota Rukus
The Rukus is a unique alternative to normal sport or utility wagons

Australia - Toyota has launched its head-turning Rukus in Australia - the brand describes this new vehicle as a "hot and hip urban alternative to small sports-utility vehicles and sports wagons". 

The new Rukus certainly challenges the 'norms' of car design with rectangular lines and flat surfaces that create a brazenly boxy shape which has become iconic.

Rukus is the first all-new addition to Toyota's local line-up (as distinct from a replacement or derivative) since the first Kluger was launched in 2003.

Prices start at $27,490* with buyers able to customise their Rukus in three equipment grades known as Build 1, Build 2 and Build 3.

Every Rukus features a 2.4-litre four cylinder engine that has a maximum power of 123kW and consumes just 8.8-litres per 100km (based on ADR 81/02 combined cycle).

Standard safety features include six airbags, stability and traction control and anti-skid disc brakes.

Other features in every Rukus include air-conditioning, 16-inch alloy wheels, cruise control, keyless entry and ignition, power mirrors and windows and an engine immobiliser.

Build 1 includes a six speaker sound system, Bluetooth hands-free telephone and audio streaming, USB and 3.5mm audio input and a CD player.

Build 2 offers leather-accented seats, steering wheel and gearshift knob, a nine speaker sound system including a sub-woofer, and there's a six CD-stacker plus a 4.3-inch colour screen for the audio. While the aircon gains climate-control and push-button operation.

And sitting at the top-of-the-range is Build 3 which adds a power tilt-and-slide moonroof.

Toyota plans to sell 150-200 units a month - an important but relatively low-volume opportunity.

Toyota expects many owners to dress up their cars, expressing their individuality by making their car stand out. They can start with Toyota Genuine accessories, which include a range of decals - stripes, flames and bricks - and other custom touches.

The 2010 Toyota Rukus will go on sale in Australia from June 1.

Pricing is as follows:
Build 1: $27,490
Build 2: $29,990
Build 3: $31,790

* All prices are manufacturer's list prices provided for media purposes only and do not include statutory charges or other on-road costs.

Related Links:
Toyota FT-86 Concept (2009)
- Toyota Hybrid: Supra Successor 2011 (2011)
- Toyota Yaris (Road Test)
Toyota Prius Hybrid (2009)
- Toyota Camry Aussie Hybrid (2010)
Toyota Kluger (Road Test)
Toyota Prius (2010)
Toyota Hybrids + Custom Yaris (2008)
Toyota Aygo Crazy (2008)
Toyota Corolla (Road Test)
Toyota iQ (2008)
Toyota LandCruiser (Road Test)

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